AWE Europe is the top XR conference, with the possible exception of AWE’s flagship show in Santa Clara, CA each spring. The European version packs up the AWE playbook, team and speaker caliber and brings it to Munich in October.

Last year’s show exhibited a high quality level and insightful talks (see our editorial coverage here, here and here). We expect that to sustain at this year’s show, which we say not just as a conference partner (see disclosure below), but industry watchers who attend lots of events.

We’re looking forward to sessions that dive into enterprise AR adoption, including tactical info, data and best practices. And of course, the AR cloud will be a key theme. It’s not only a core principle for the next era of AR, but a thesis for which event chair Ori Inbar is a leading thinker.

Elsewhere on the program are luminaries like Amy Peck, Mark Sage and M. Pell. There will be lots of knowledge to gain, and networking to do. Think of it as the quality and prominence of AWE’s main show, but in a more accessible summit-like environment.

ARtillry has also partnered with AWE which means a discount code for our subscribers (contact us for more info). See more details from the conference organizers below.

— Location/Date: MOC Exhibition Center, Munich, October 18-19.
— Pricing/Deals: ARtillry subscribers can log in or contact us for discount
– 5 conference tracks: Speakers are listed here.
– 2-day expo: Exhibitors confirmed so far are listed here.
– A-list networking: XR’s top influencers in attendance.
– Reference material: Website, Facebook page, LinkedIn page, AWE Blog.
— Video: Check out last year’s session footage here.

Shoot us a note if you want to meet up at the show, especially for analyst briefings and editorial coverage. We hope to see you there.

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Disclosure: As a media outlet, ARtillry frequently partners with industry events, which involves cross promotion (terms are here). No money changes hands for editorial coverage (past examples) such as this post. Disclosure and ethics policy can be seen here.