What are the biggest insights and observations in AR and adjacent sectors this week? Welcome to Reality Bytes, featuring lightning-round commentary from AR Insider partner M7 Innovations. Founder Matt Maher lends his insights from the trenches of AR experience creation.

We continue the narrative this week with Maher’s look at Amazon Explore, Neflix’s new linear TV option, and Disney’s Fortnite collaboration. See the quick summary below, followed by embedded video. And stay tuned each week for more musings from Maher.

🧳 Amazon Explore is part QVC show, part choose-your-own-adventure. It seems niche, but could have a big upside. We discuss.

🎬 Netflix is battling “decision fatigue” by piloting a linear TV option leveraging their existing content catalog. We debate whether the Netflix algorithm will make this a rousing success.

🎮 Disney and Fortnite have teamed up for a cross-promotion that drives gamers into the Disney+ vortex. We dive into the implications.

More from AR Insider…