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There’s been volatile interest and investment in AR & VR over the past 24 months. But how big are these sectors, and how big will they get? ARtillry Intelligence has quantified the revenue opportunity in several AR & VR product areas. The result is our latest XR revenue forecast.
Applying market sizing and forecast experience from 15 years of analyst work (see methodology section), ARtillry Intelligence has devised a disciplined and independent revenue forecast for XR, segmented into sectors like AR, VR and enterprise and consumer sub-divisions of each.
The following pages provide market revenue projections within each product category, and bulleted insights all along the way. This is meant to qualify the revenue drivers and rationale behind the numbers. And we’ll go deeper on specific data segments in future monthly reports.
Lastly, to characterize ARtillry Intelligence’s overall position on XR revenue growth, we maintain a cautiously optimistic view. Growth and scale will come but likely slower than some industry proponents believe, due partly to the pace of adoption and other signals ARtillry tracks. Continue Reading.
During the recent Brandify Summit, ARtillry Intelligence Chief Analyst Mike Boland led a presentation that examined the biggest trends and strategic implications for augmented reality. Angled towards large brand advertisers, the presentation looks at how tech giants are leading the way with AR, and how their moves today can signal where AR is going tomorrow.
See the full presentation below.
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