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Innovative solutions to drive sales and entice customers are necessary for constantly stimulating environments where ads come from all directions and devices. AR-enabled smart glasses are interactive, immersive ways to transform shopping landscapes for high rates of converting leads and increasing business resilience through improved reputations. Discover the benefits of incorporating smart glasses with AR to improve sales strategies.
Bringing 2D Advertisements to Life
Smart glasses with AR bring the digital to the physical world — some experts call it “phygital” reality. The inability to visualize products is a mental barrier preventing conversions, primarily for e-commerce stores. For example, someone wearing smart glasses on public transportation could see an ad for a designer handbag brand. The glasses scan the ad and let you see the bag in full color and to-scale size on your arm. It increases urgency, informing sales strategists to design ads with AR compatibility.
A case study explored a furniture retailer that incorporated AR into its app. Downloads surged and customers used the AR integration more than 1,000 times daily with conversion rates of over sixty-five percent. Merging this with glasses allows customers to see furniture in your specific home and see if materials look luxe and match expectations for your dream space.
It may enlighten the customer about what is different from what they want, and apps can recommend different styles and designs, keeping the customer invested in the brand without them looking elsewhere. Customers will appreciate the functionality and exploration they obtain without jumping from app to app. The transitions are seamless if smart glasses automatically populate suggestions, minimizing resistance even more.
Forging More Realistic Customer Connections
Purchasing a product or service feels one-dimensional. Unless there is customer service involved, shopping is an isolated experience. Decision-making and research responsibilities fall entirely on you. Smart glasses could make service reps appear before your eyes to explain how complex technology works or how to maintain a kitchen appliance. It is easy to engage with customers and see their purchasing journey in first person.
Taking away the labor-intensive aspects of shopping reduces stress customers will not take for granted when considering a company for subsequent purchases. Hands-on help with a “person” also feels more authentic than chatbots. AR glasses users could phone live customer reps or talk to artificial intelligence — whatever they prefer.
AR-enabled smart glasses increase customer interactivity while increasing the store’s involvement and control over purchases. It boosts the data and demographic information shops can gather about their customers for more thorough audience targeting and shopper empathy.
Now, stores can make the most out of every minute crucial for sales. When one minute of downtime or data loss equates to $11,600 in costs, businesses need to discover the analytics smart glasses provide for increasing competitive advantage.
Revolutionizing Convenience
Marketers can leverage glasses by providing customers with more than an informed shopping experience. AR-powered smart glasses will bring services to users they did not know they needed or wanted in convenient formats. Shoppers will correlate the frictionless shopping journey with the quality of the product.
For example, medical tech providers could increase sales of implements and peripherals by encouraging training programs to use smart glasses. Intern surgeons can use them to practice with surgical tools in safe environments. Hospitals will likely purchase those tools if students are more accurate with them. Technology should enable users to have a higher quality of life and make tasks more straightforward, and smart glasses expand that scope no matter what they buy.
The scope widens for two reasons. Companies incorporating tech like AR-enabled smart glasses have high convenience and low social obligations, reducing barriers between lead and conversion. Additionally, AR is more effective at asserting and raising the value of product offerings. Seeing a product in your hands — even digitally — makes it easier to justify commitments.
Enhancing the Customer Journey With AR Smart Glasses
Consumer expectations continue to soar. They want quality assurance, flexible yet customized shopping experiences, and swift service. Embedding AR-enabled smart glasses into sales plans caters to many customer demands while deepening buyer relationships. Transactions often feel one-sided, but smart glasses allow shoppers to engage their senses with companies for a convincing, personalized interaction that keeps people coming back.
April Miller is a senior writer at ReHack Magazine and editorial contributor at AR Insider. She specializes in VR/AR, IoT, and business technology. See her work here and follow her @rehackmagazine.
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