Case Study: McDonald’s Triples Down on AR Marketing Read Article Survey: What Social AR Apps are Used Most? Read Article AI/XR Beats: Speculating on Specs & an Eye on Eagle Eye Read Article Is This Xreal’s iPhone SE Moment? Read Article New Study Reveals 33 Percent of U.S. Adults Have Tried VR Read Article Case Study: AR Enables Healthcare Pros to Cover More Ground Read Article How Much Do Brands Spend on Immersive Marketing? Read Article AI/XR Beats: Google I/O Goes Full-Throttle AI Read Article Bentley Illuminate 2026 Reveals the Infrastructure Intelligence Gap Read Article Google’s Intelligent-Eyewear Road Map Materializes Read Article Latest See you at AWE USA 2026! James Cameron’s 3D Studio Acquires 3D Camera Maker STEREOTEC ‘Spatial’ Social XR Platform Ends Metaverse Ambitions with Enterprise Pivot Virtuix Secures U.S. Air Force SBIR Funding for VR Mission Planning System Apple destroyed the mid-tier watch market. Now it’s coming for the $200 billion eyewear industry. Apple’s strategy for smart glasses is the same as for smart watches Acer just unveiled new AI and AR smart glasses, putting more pressure on Meta — here's why Resourceful runner 'can race my own ghost' using homemade Meta Ray-Ban Display app — also adds... Meta Reportedly Plans 4 New Smart Glasses Models Amid Aggressive 10M Unit Push Case Study: McDonald’s Triples Down on AR Marketing Read Article Survey: What Social AR Apps are Used Most? Read Article AI/XR Beats: Speculating on Specs & an Eye on Eagle Eye Read Article Is This Xreal’s iPhone SE Moment? Read Article New Study Reveals 33 Percent of U.S. Adults Have Tried VR Read Article Case Study: AR Enables Healthcare Pros to Cover More Ground Read Article How Much Do Brands Spend on Immersive Marketing? Read Article AI/XR Beats: Google I/O Goes Full-Throttle AI Read Article Bentley Illuminate 2026 Reveals the Infrastructure Intelligence Gap Read Article Google’s Intelligent-Eyewear Road Map Materializes Read Article Apple Glasses could be the next Apple Watch and send shockwaves through the eyewear industry —... Acer Re-enters XR with New AR & Smart Glasses Despite Google’s AI glasses push, Apple’s answer is now expected in 2027 — while ‘Vision... I just tried Asus’ upgraded Xbox Ally X20 for ROG’s 20th anniversary — and it isn’t just... The XR Week Peek (2026.06.01): Apple wants to conquer the eyewear market, Meta plans to launch 4... XREAL Introduces xbx Smart Glasses Sub-Brand and Unveils New a01 AR Glasses Meta is rumored to be working on an AI pendant, and smart glasses different to what we've seen... Does Google's Intelligent Eyewear have what it takes to beat Ray-Ban Meta smart glasses? Here's... As Virtual Worlds Close, Communities in ‘Rec Room’, Meta’s ‘Horizon Worlds’, and Others... Case Study: McDonald’s Triples Down on AR Marketing Read Article Survey: What Social AR Apps are Used Most? Read Article AI/XR Beats: Speculating on Specs & an Eye on Eagle Eye Read Article Is This Xreal’s iPhone SE Moment? Read Article New Study Reveals 33 Percent of U.S. Adults Have Tried VR Read Article Case Study: AR Enables Healthcare Pros to Cover More Ground Read Article How Much Do Brands Spend on Immersive Marketing? Read Article AI/XR Beats: Google I/O Goes Full-Throttle AI Read Article Bentley Illuminate 2026 Reveals the Infrastructure Intelligence Gap Read Article Google’s Intelligent-Eyewear Road Map Materializes Read Article ‘Beat Saber’ Turns 8, Bringing 3 New Free Tracks to VR’s Favorite Block-slashing Rhythm Game Your Smartphone's LiDAR Can Now See Around Corners VA Boston uses virtual reality to train staff for crisis response Sesame, the conversational AI startup from Oculus founders, launches its iOS app Xreal is making budget XR smart glasses — and they give my favorite cheap specs a serious run for... Steam Deck’s Massive Price Hike May Not Bode Well for Steam Frame ‘No Man’s Sky’ Brings Its Biggest Space Battles to Date in ‘The Swarm’ Update ‘DnD: Battlemarked’ Gets New Adventure in ‘Acquisitions Incorporated’ Penny Arcade Update An exclusive preview of 5 companies exhibiting at AWE USA 2026 ReferenceCredentials & context. Weekly Newsletter Research & Reports Visibility & Sponsorship Ethics Policy Contact Us Write for AR Insider
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