Augmented Reality News & Knowledge

Why The Met is Committed to XR (and What We’re Learning Along the Way)
Why The Met is Committed to XR (and What We’re Learning Along the Way)
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AI/XR Beats: New Smart Glasses Enter & WWDC Looms
AI/XR Beats: New Smart Glasses Enter & WWDC Looms
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Apple Reframes AR: It’s About Eyewear, Not Deep Tech
Apple Reframes AR: It’s About Eyewear, Not Deep Tech
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What’s Driving XR Venture Funding?
What’s Driving XR Venture Funding?
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Case Study: McDonald’s Triples Down on AR Marketing
Case Study: McDonald’s Triples Down on AR Marketing
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Survey: What Social AR Apps are Used Most?
Survey: What Social AR Apps are Used Most?
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AI/XR Beats: Speculating on Specs & an Eye on Eagle Eye
AI/XR Beats: Speculating on Specs & an Eye on Eagle Eye
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Is This Xreal’s iPhone SE Moment?
Is This Xreal’s iPhone SE Moment?
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New Study Reveals 33 Percent of U.S. Adults Have Tried VR
New Study Reveals 33 Percent of U.S. Adults Have Tried VR
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Case Study: AR Enables Healthcare Pros to Cover More Ground
Case Study: AR Enables Healthcare Pros to Cover More Ground
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Features

What’s Driving XR Venture Funding?

What’s Driving XR Venture Funding?

New Study Reveals 33 Percent of U.S. Adults Have Tried VR

New Study Reveals 33 Percent of U.S. Adults Have Tried VR

How Much Do Brands Spend on Immersive Marketing?

How Much Do Brands Spend on Immersive Marketing?

Trending

Why The Met is Committed to XR (and What We’re Learning Along the Way)

Why The Met is Committed to XR (and What We’re Learning Along the Way)

AI/XR Beats: New Smart Glasses Enter & WWDC Looms

AI/XR Beats: New Smart Glasses Enter & WWDC Looms

Apple Reframes AR: It’s About Eyewear, Not Deep Tech

Apple Reframes AR: It’s About Eyewear, Not Deep Tech

What’s Driving XR Venture Funding?

What’s Driving XR Venture Funding?

News

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Insights

Why The Met is Committed to XR (and What We’re Learning Along the Way)

Why The Met is Committed to XR (and What We’re Learning Along the Way)

June 8, 2026
AI/XR Beats: New Smart Glasses Enter & WWDC Looms

AI/XR Beats: New Smart Glasses Enter & WWDC Looms

June 5, 2026
Apple Reframes AR: It’s About Eyewear, Not Deep Tech

Apple Reframes AR: It’s About Eyewear, Not Deep Tech

June 4, 2026
What’s Driving XR Venture Funding?

What’s Driving XR Venture Funding?

June 3, 2026
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Case Study: McDonald’s Triples Down on AR Marketing

Case Study: McDonald’s Triples Down on AR Marketing

June 2, 2026
Survey: What Social AR Apps are Used Most?

Survey: What Social AR Apps are Used Most?

June 1, 2026
AI/XR Beats: Speculating on Specs & an Eye on Eagle Eye

AI/XR Beats: Speculating on Specs & an Eye on Eagle Eye

May 29, 2026
Is This Xreal’s iPhone SE Moment?

Is This Xreal’s iPhone SE Moment?

May 28, 2026
New Study Reveals 33 Percent of U.S. Adults Have Tried VR

New Study Reveals 33 Percent of U.S. Adults Have Tried VR

May 27, 2026
Case Study: AR Enables Healthcare Pros to Cover More Ground

Case Study: AR Enables Healthcare Pros to Cover More Ground

May 26, 2026
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