Your Words, Our Audience
Like many publications, AR Insider has an editorial contributor program. Known as AR Insider Vantage, it taps into the opinions, perspectives and insights of industry leaders. This takes form in 600-1000 word Op/Ed submissions on trend analysis, experiences or strategic advice.
These submissions are edited to ensure quality educational content without promotional material or intent. As governed by AR Insider’s disclosure and ethics policy, we edit such material and rarely allow references to authors’ own companies (except in case studies or data citations).
In any scenario where contributors wish to spotlight or promote the activities or products of their companies, we offer a sponsored article option. Unlike organic contributions, these are not edited as sponsors pay for articles to be published as submitted (we only copy edit for grammar).
Based on the above, a question often arises: “Where’s the line between sponsored and organic?” This involves several signals (objective and subjective) within a given piece. In either case, we make a judgment call using senses and standards developed over 20 years of journalistic writing.
To further characterize this key difference, below are a few factors that would designate a piece as organic or promotional.
— If the content is industry-level trends and takeaways, not company-centric
— If the content is opinionated and/or provocative
— If the author’s voice comes through in a genuine way, representing his or her experiences or beliefs, rather than that of his or her employer
— Put another way, organic contributions are from individuals in the spatial computing industry, not companies.
— Here is an example of a successful organic Op/Ed contribution
— If an author’s company is the focus of the article, or is “plugged” in the copy (implicitly or explicitly).
— By “implicitly” we mean that the author pitches a solution or approach that mirrors their own, even if the company name isn’t mentioned in the article body.
— If the author’s company, sales team, marketing department or PR representatives has any influence, authorship, editing or requirement to approve the submission
— If the contributor’s job title includes sales, BD, communications, PR, marketing or role that involves promotion or selling (exception: CMO)*
— If the tone and language are salesy or if it “reads” like a marketing piece (our discretion).
— Bottom line: if it is a “pitch” in tone or substance, or if it carries any hint of promotional intent on the part of the author.
* Speaking of job title, the author’s attribution and bio at the bottom of a contributed article is listed in one line that includes name, title and company (example). For paid/sponsored submissions, a longer description of the company and author, in their own words, is allowed.
If you have questions on these delineations or wish to run something by us to decide, please reach out to us using the form below. We look forward to working with you in all of the above scenarios. Whether organic or sponsored, all submissions are welcome.