Your Words, Our Audience
Like many publications, AR Insider has an editorial contributor program. This is to diversify our coverage by tapping into the opinions, perspectives and insights of industry leaders. This takes form in 600-1000 word Op/Ed submissions on trend analysis, experiences or strategic advice.
These submitted pieces are edited to ensure quality educational content without promotional material or intent. As governed by AR Insider’s disclosure and ethics policy, we edit such material and rarely allow references to authors’ own companies (except in their byline/bio).
In any scenario where contributors wish to spotlight or promote the activities or products of their companies, we offer a sponsored article option. Unlike organic contributions, these are not edited as sponsors pay for articles to be published as submitted (we only copy edit for grammar).
Based on the above, a question often arises: “Where’s the line between sponsored and organic?” This involves several signals (objective and subjective) within a given piece. In either case, we make a judgment call using senses and standards developed over 20 years of journalistic writing.
To further characterize this key difference, below are a few factors that would designate a piece as organic or promotional.
— If the content is industry-level trends and takeaways, not company-centric
— If the content is opinionated and/or provocative
— If the author’s voice comes through in a genuine way, representing his or her experiences or beliefs, rather than that of his or her employer
— Put another way, organic contributions are from individuals in the spatial computing industry, not companies.
— If an author’s company is the focus of the article, or is “plugged” in the copy (implictly or explicitly).
— If the author’s company, sales team, marketing department or PR representatives has any influence, authorship, editing or requirement to approve the submission
— If the contributor’s job title includes sales, BD, communications, PR, marketing or role that involves promotion or selling (exception: CMO)*
— If the tone and language are salesy or if it “reads” like a marketing piece (our discretion).
* Speaking of job title, the author’s attribution and bio at the bottom of a contributed article is listed as only their name and title (example). For paid/organic submissions, a longer description of the company, in its own words, is included in the bio along with links to the company’s website.
If you have questions on these delineations or wish to run something by us to decide, please reach out to us using the form below. We look forward to working with you in all of the above scenarios. Whether organic or sponsored, all submissions are welcome.