What are the top factors driving XR adoption? What are AR & VR installed bases? Revenue outlookConsumer sentiments? Usage patterns? And what product strategies and business models have the most traction?

Answering these questions is ARtillery’s charter. That’s because history has taught us that with any transformative technology, the name of the game is detecting openings for business opportunity and gaps in the value chain. And that’s all about having a knowledge position.

With that backdrop, we announce ARtillery PRO, a research and intelligence subscription. Among other things, it includes access to our full intelligence vault, original Intelligence Briefings (monthly), data briefs (weekly), curated reports, slide bank, data concierge and analyst access.

The main goal: to equip subscribers in AR and VR sectors — or those entering from other industries — to make informed business decisions. That includes XR startups, investors, enterprises vetting XR opportunities, and marketing or PR firms building narratives for clients.

For these positions and others, ARtillery PRO provides one jumping-off point for XR knowledge building. And we’ve built in optionality for various personas: hundreds of individual data slides for those who want to go deep, and a highly curated experience for those with less time.

That includes an organized taxonomy of formats (white papers, data briefs, slides, video) as well as XR topics (AR, VR, market sizing, product strategy, etc.) and sub-topics (gaming, enterprise, retail & commerce, media & advertising, etc.). And we’re here to help you find the right content.

The full list of features, editorial calendar, pricing and questions/support form are here. We look forward to being your eyes and ears for XR opportunities that emerge in the coming months.

For deeper XR data and intelligence, join ARtillery PRO and subscribe to the free ARtillery Weekly newsletter. 

Disclosure: ARtillery has no financial stake in the companies mentioned in this post, nor received payment for its production. Disclosure and ethics policy can be seen here.