What are the biggest insights and observations in AR and adjacent sectors this week? Welcome to Reality Bytes, featuring lightning-round commentary from AR Insider partner M7 Innovations. Founder Matt Maher lends his insights from the trenches of AR experience creation.
We continue the narrative this week with Maher’s look at Epic Games’ MetaHumans, TikTok’s eCommerce moves and Snapchat’s desktop AR. See the quick summary below, followed by embedded video. And stay tuned semi-weelky for more AR-related musings from Maher.
🧬 MetaHumans are ultra-realistic human avatars you can ‘create’ inside a browser, thanks to Epic Games. We discuss the implications.
🛍 TikTok is rolling out a few e-commerce solutions that may turn its platform into The Truman Show. We debate the value.
😺 Snapchat is bringing its AR technology (AKA fun face lenses) to PCs and Macs to help spice up your virtual meeting. We dive into the potential.