What are the biggest insights and observations in AR and adjacent sectors this week? Welcome to Reality Bytes, featuring lightning-round commentary from AR Insider partner M7 Innovations. Founder Matt Maher lends his insights from the trenches of AR experience creation.

We continue the narrative this week with Maher’s look at HTC’s fitness concept headset, Apple’s iOS 14.5 updates and the rise of social audio. See the quick summary below, followed by embedded video. And stay tuned each week for more AR-related musings from Maher.

🏋️‍♀️ HTC has designed a fitness-based concept VR headset that is “optimized for high intensity.” We debate the usefulness.

🎙 Social Audio is the new black and every major platform wants a piece of the pie. We dive into the potential.

🤳 Apple will release iOS 14.5 next week and it’s a privacy gut punch to marketers. We discuss the implications.

More from AR Insider…