What are the biggest insights and observations in AR and adjacent sectors this week? Welcome to Reality Bytes, featuring lightning-round commentary from AR Insider partner M7 Innovations. Founder Matt Maher lends his insights from the trenches of AR experience creation.
We continue the narrative this week with Maher’s look at YouTube’s TikTok clone, competition with Roku, and TikTok’s new universal sign-in. See the quick summary below, followed by embedded video. And stay tuned each week for more AR-related musings from Maher.
📸 YouTube will give $100 million to creators to post to ‘Shorts,’ their TikTok clone. We discuss the larger implications and lack of product innovation.
🔐 TikTok wants you to sign into other apps using their login as the credential. We debate why this is a data wolf in sheep’s clothing.
📺 YouTube is flexing its software scale to rattle Roku and its operating system. We dive into ‘sub-verticals’ and how much power they’re accruing.