What are the biggest insights and observations in AR and adjacent sectors this week? Welcome to Reality Bytes, featuring lightning-round commentary from AR Insider partner M7 Innovations. Founder Matt Maher lends his insights from the trenches of AR experience creation.
We continue the narrative this week with Maher’s look at Slack’s new atomized video clips, Fortnite’s fashion integration and Cameo Calls. See the quick summary below, followed by embedded video. And stay tuned each week for more AR-related musings from Maher.
📹 Slack releases ‘Clips,’ a way to send video messages with content directly to Slack Channels. We dive into their larger purpose.
👗 Balenciaga teams up with Fortnite to create a campaign that spans both the physical and virtual worlds. We discuss the execution.
🤳 Cameo Calls is a new feature that allows you have a one-on-one video chat with your favorite celebrity. We debate the potential.