What are the biggest insights and observations in AR and adjacent sectors this week? Welcome to Reality Bytes, featuring lightning-round commentary from AR Insider partner M7 Innovations. Founder Matt Maher lends his insights from the trenches of AR experience creation.

We continue the narrative this week with Maher’s look at Meta’s new positioning, Apple’s new crash detection and Snapchat’s NBCU deal. See the quick summary below, followed by embedded video. And stay tuned each week for more AR-related musings from Maher.

∞ Meta is the new name of Zuckerberg’s empire, we dive deep into the purpose behind the move and what’s really happening.

🍎 Apple is developing a feature for iPhones and Watches that can detect car crashes and help accordingly. We debate the implications.

👻 Snapchat is partnering with NBCU to tap into their exclusive content library and add some sass to users’ content. We discuss the possibilities.

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