What are the biggest insights and observations in immersive tech & media this week? Welcome to Reality Bytes, featuring lightning-round commentary from AR Insider partner M7 Innovations. Founder Matt Maher lends his insights from the trenches of digital media creation.

We continue the narrative this week with Maher’s look at Instagram’s product tagging, Shopify’s Linkpop, and Google & Spotify partner up. See the quick summary below, followed by embedded video. And stay tuned each week for more tech & media musings from Maher.

🤳 Instagram has opened up product tagging to all users, but what’s the incentive? We discuss the future of social commerce.

💰 Google will allow Spotify to bypass its app store for in-app purchases. A shot at Apple has been taken, we debate the consequences.

🛍 Shopify has built a digital trojan horse that will allow influencers to sell products within social media apps, with the sale going directly to Shopify.

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