This week on Reality Bytes, we discuss Snapchat’s new AR tech, Spotify’s new ‘token-gated’ playlists, and who’s winning the social ad wars. See the quick-hit takeaways below, followed by the full episode…
👻 Snapchat’s new ray-tracing AR tech will make your brain unsure if the Tiffany & Co. bracelet you’re seeing is real or fake.
🎶 Spotify is allowing NFTs to ‘unlock’ two token-gated curated playlists for a small gaming sub-community. We dive into the tech.
📊 Rival IQ’s new report on branded ad engagement rates provides some eye-popping numbers. Hint: TikTok is winning.