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Immersive tech like AR has found a home in several areas of life and business. One place it has the most natural fit – and monetization potential – is online shopping. It’s all about consumers gaining confidence in products through dimensional visualization and try-ons.
This is an established topic, including many case studies we’ve published on the performance boost for marketing campaigns that infuse immersive elements. So the question of “why” has been answered through a chorus of narratives over the past several years.
But questions remain if you go a few layers deeper. For example, beyond the “why” is the “how?” Tactical execution and best practices are still a moving target in early stages of immersive marketing. What UX elements perform best, and what creation workflows are optimal?
Furniture & Footwear
Beyond these executional questions is how immersive marketing, such as 3D virtual try-ons maps to different verticals or product categories. For example, cosmetics and fashion are top categories so far, and there’s still room for development and potential with categories like electronics.
These are questions that Mike Festa tackles on the latest Future Of 3D podcast, with guest Ellery Connell. Connell is the right person to ask, as he’s embedded at the intersection of 3D media and apparel marketing. As we like to say, AR marketing shines with furniture and footwear.
Connell walks us through some of these dynamics and goes deeper into the questions of “why” and “how.” See the full episode below, brought to you by SuperDNA 3D Lab…
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