Among the sub-topics and fields in the XR universe, user experience (UX) and design are critical. And the timing is right to examine product strategies, given XR’s early phases of establishing best practices.

With that backdrop, the XD Immersive conference is coming to SF October 25-26, to focus on UX design, and management. It will zero in on a range of business cases in XR. To do that, it has assembled A-list speakers from Google, Samsung, Microsoft, IBM, frog design & Meta.

ARtillry has partnered with XD Immersive, which means lots of things — most of all a 35 percent discount for ARtillry PRO subscribers (log in or contact us to get code). Join us in October in San Francisco. More about the event, speaker list and other details can be seen here.

As an added bonus, the conference organizers have just published a series of interviews with conference speakers to begin to prime their topics and talking points. You can view those here.  We recommend the interviews with Meta’s Kharis O’Connell and IBM’s Alfredo Ruiz.

For a deeper dive on AR & VR insights, see ARtillry’s new intelligence subscription, and sign up for the free ARtillry Weekly newsletter. 

Disclosure: As a media outlet, ARtillry frequently partners with industry events, which involves cross promotion (terms are here). No money changes hands for editorial coverage (past examples) such as this post. Disclosure and ethics policy can be seen here.