What are the biggest insights and observations in AR and adjacent sectors this week? Welcome to Reality Bytes, featuring lightning-round commentary from AR Insider partner M7 Innovations. Founder Matt Maher lends his insights from the trenches of AR experience creation.

We continue the narrative this week with Maher’s look at Alexa’s new ultrasound waves, Instagram’s creator payouts, and Spotify’s audio land grab. See the quick summary below, followed by embedded video. And stay tuned each week for more AR-related musings from Maher.

💡 Alexa now uses ‘inaudible ultrasound waves’ to detect motion. Don’t be scared, we talk ‘Zero UI’ and its potential.

💰 Instagram will dole out up to $10,000 cash bonuses if popular people promise to post to IG Reels. We dive in.

📚 Spotify acquires Findaway and continues its audio land grab. We debate their strategy and lack of verticalization.

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