What are the biggest insights and observations in AR and adjacent sectors this week? Welcome to Reality Bytes, featuring lightning-round commentary from AR Insider partner M7 Innovations. Founder Matt Maher lends his insights from the trenches of AR experience creation.

We continue the narrative this week with Maher’s look at CES highlights including Samsung’s NFT-ready TVs and Apple’s third-party ecosystem. See the quick summary below, followed by embedded video. And stay tuned each week for more AR-related musings from Maher.

🖼 Samsung announces a fleet of TVs that will have a built-in NFT marketplace to browse, buy, and showcase your digital swag. We discuss the implications.

🍏 Apple isn’t at CES, yet a plethora of 3rd party brands are releasing Apple-only compatible products, helping the tech giant with their ‘lock in’ strategy.

👻 CES’s biggest story was last-minute cancellations from big brands. We discuss the deeper story of why this had no impact on product releases or announcements.

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