What are the biggest insights and observations in AR and adjacent sectors this week? Welcome to Reality Bytes, featuring lightning-round commentary from AR Insider partner M7 Innovations. Founder Matt Maher lends his insights from the trenches of AR experience creation.

We continue the narrative this week with Maher’s look at McDonald’s metaverse moves, Coinbase’s QR Super Bowl ad and VR insurance claims. See the quick summary below, followed by embedded video. And stay tuned each week for more AR-related musings from Maher.

🍔 McDonald’s filed multiple trademark applications for the Metaverse, including virtual ordering that triggers IRL delivery. We discuss the tech.

🤳 Coinbase’s QR code Super Bowl commercial drove 20,000,000 website visits within 60 seconds. We dive into the deeper story: consumer adoption of QR codes.

🕶 Virtual Reality is causing destruction in our collective living rooms and spiking insurance claims. We debate how ‘immersive’ these experiences should be.

Header image credit: Thabang on Unsplash

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