What are the biggest insights and observations in immersive tech & media this week? Welcome to Reality Bytes, featuring lightning-round commentary from AR Insider partner M7 Innovations. Founder Matt Maher lends his insights from the trenches of digital media creation.

We continue the narrative this week with Maher’s look at Uber’s super-app play, Netflix interactive gaming play, and Instagram’s retired apps. See the quick summary below, followed by embedded video. And stay tuned each week for more tech & media musings from Maher.

🚖 Uber Explore wants you to buy tickets, book restaurants and do everything through Uber. Will it work? We discuss.

🎮 Trivia Quest is Netflix’s new interactive show that goes against their binging principles. We debate why it will work.

🤳 Instagram sunsets the Hyperlapse and Boomerang apps. We dive into the stifled innovation at Instagram.

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