What are the biggest insights and observations in immersive tech & media this week? Welcome to Reality Bytes, featuring lightning-round commentary from AR Insider partner M7 Innovations. Founder Matt Maher lends his insights from the trenches of digital media creation.

We continue the narrative this week with Maher’s look at Magic Leap’s reboot, TikTok’s SoundOn and SXSW takeaways. See the summary below, followed by embedded video. This week’s Reality Bytes also comes with a bonus video: Maher’s SXSW recap with YML and Observatory.

👓 Magic Leap is attempting to resurrect their business via enterprise. We uncover the one tech feature that might change the game.

🎶 TikTok launches SoundOn for musical artists, a way to upload music directly to the platform and receive 100% royalties.

✈️ SXSW was back IRL in Austin. M7 exclusively partnered with Stagwell to create a slew of great programming. See the recap.

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