What are the biggest insights and observations in immersive tech & media this week? Welcome to Reality Bytes, featuring lightning-round commentary from AR Insider partner M7 Innovations. Founder Matt Maher lends his insights from the trenches of digital media creation.
We continue the narrative this week with Maher’s look at Meta’s AR Glasses speculation, Ford’s EV play and Coachella’s Fornite collaboration. See the quick summary below, followed by embedded video. And stay tuned each week for more tech & media musings from Maher.
⌚️ Meta is betting its future on its AR glasses. We dive into the neural interface wristband that will be the key to its success.
⚡️Ford is positioning its new electric truck as a 6,000-pound battery that will charge your home, tools, and oh yeah, you can also drive it.
🎼 Coachella partnered with Fortnite to bring the show to a larger, virtual audience. We discuss the inevitable trend of ‘virtual twin’ events.