Ring the Bell: Fovii Unveils New Platform for Apple Vision Pro

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Fovii’s launch this week on the App Store gives a huge signal boost for fans of the Apple Vision Pro and Vision OS, debuting a new home for immersive filmmakers on Apple. Fovii sets itself apart as a curated catalog of high-quality Apple Immersive Videos, designed to help audiences discover exceptional immersive stories and to give filmmakers a new destination for premiering their work. As a producer of one of the launch films, AEQUUS, the new immersive dance film by Elad Offer, Director, Bono: Stories of Surrender Immersive, I was able to get firsthand exposure to bringing a new film to launch on the platform.

https://www.youtube.com/watch?v=0wQLsoKyWnE

As anyone who works in immersive knows, we are all trying to get our work shown, while also wanting to see the ecosystem thrive at the same time. To solve that pain point, Fovii was designed to support creators from production through distribution while giving audiences an app specifically built for immersive cinema storytelling, not another general-purpose video platform.

That matters for immersive filmmakers who are raising the bar, because creating quality work in the genre is so different than making equivalent ambitious work in 2D cinema. Not only does the production itself pose unique challenges, such as the mountains of storage it consumes, and the specialized skillset required in post-production like spatial audio mixing, but distribution and sharing those works with audiences the way they were intended, in high-quality viewing environments with a growing catalog has been a hurdle.

Home art on Fovii: Thé Fine Dining Bakery, AEQUUS, Open Air

Fovii seeks to provide something different, a place for behind the scenes footage, and to dive into the ‘why’ behind the films. For AEQUUS, that meant showcasing rehearsal footage alongside the rigging and set construction that most audiences never see. Elad shares, “After the response to Stories of Surrender, I didn’t want to go bigger, I wanted to go deeper. From an icon on stage, to two people in a room, to the most ancient, visceral art form: dance.” Immersive films do not yet stretch into hours-long content, so the BTS extends the long-tail of the film’s story, simultaneously bringing audiences into the process, showcasing the craft, and deepening the connection.

“Part bonus feature, part filmmaking education, part window into a medium most audiences have never seen created.”

John RaCINE, Creator, FOVII

Audiences can see filmmakers and crews at work, for example how the Blackmagic immersive camera is positioned and rigged, or hearing how teams approach the unusual production challenges created by shooting for VR180 at 8K per eye at 90 FPS. This is the kind of hard-won insight that industry pros like Matt Celia, Co-Founder of LightSailVR brings with him, and can be deep insights both for enthusiasts and pros alike. When you have so much talent in one room, it’s important to know not just what’s in front of the camera, but what’s behind it.

Fovii was envisioned by veteran immersive filmmaker John Racine, Spatial Unlimited Consulting LLC. He brings along the community of immersive filmmakers, a corner of the industry that not all folks working in spatial computing have ventured. But, once they do, they find a space not only in filmmaking, but in XR where the passion for the art of immersive tends to breed camaraderie, shared-learning, and a brain trust of lessons learned from the edge of immersive filmmaking. Fovii’s launch represents one of the leaders in this community essentially building their dream platform for the future of immersive film.

So how did this all get started? Racine built Fovii around a simple idea: immersive cinema deserves more than a player. It deserves an ecosystem. The platform is designed as a place for discovering, experiencing and supporting immersive cinema, while giving filmmakers a place built specifically to meet the creative and technical demands of the medium.

As a U.S. ambassador for Blackmagic’s immersive camera technology, Racine has worked closely with creators and studios since the camera became available in 2025, helping teams move from early concepts and shooting practices through post-production and final delivery in DaVinci Resolve.

After spending that first year working directly with filmmakers, he saw the same opportunity repeatedly: extraordinary Apple Immersive Video was being created around the world, but creators need a destination built specifically to showcase it, help audiences discover it and tell the stories of the people making it.

Racine collaborated with Krishna Jagadish of Chaarana Labs, creator of Immersive India and an early developer in the Vision Pro immersive ecosystem. Together, they set out to build a platform informed by firsthand experience on both sides of immersive media: creating the content and building the technology through which audiences experience it.

Of particular interest was to bring people into the filmmakers journey and to include galleries that bring viewers into the cameras, crews, rigs and production process behind immersive cinema. The production pipeline for immersive is a transforming, experimental space, with tremendous amounts of creativity and collaboration, and seeing this “behind the scenes” gives fans of immersive cinema a true backstage pass to the making-of and behind the lens look at how immersive film is produced.

Filmmakers can upload their films for paid rentals or subscription access, or opt for free viewing. At launch, viewers will have several ways to access content via the App Store’s Vision Collection:

Fovii launches today with eight immersive films including two format premieres: Open Air with a new Apple Spatial Audio Format (ASAF) mix by Oliver Kadel (1618 Digital) and AEQUUS (Premiere), the new immersive dance film from Elad Offer, as well as never-before-seen BTS photos and video:

Title	Runtime	Studio
Open Air (Premiere: Apple Spatial Audio Format)	3 min 5 sec	Rogue Labs
AEQUUS (Premiere)	4 min 22 sec	Adorable Monsters Inc.
Skyline Sessions: DTLA	1 min 40 sec	Rogue Labs
The Longest Day	7 min	Altitude.101
The Dobos Connection	9 min 34 sec	Main Course Films
Harvest in the Bogs	6 min 30 sec	Sam Baumel
You Are Here: at the Magic Castle	21 min 32 sec	Best Seat Immersive
Thé Fine Dining Bakery	5 min 28 sec	Main Course Films

Creators and studios producing Apple Immersive Video can apply to join the Fovii creator community at Fovii.com and submit films for review. As was our experience, and is a source of pride for the Fovii team, they work directly with creators through export and upload and help prepare key art, descriptions and other platform materials needed to present and distribute the work successfully.

So what comes next? Fovii already has additional immersive experiences in development and under consideration across a range of subjects, genres and locations. Racine’s goal is to grow toward a consistent cadence of approximately two new Apple Immersive Video experiences per month while maintaining a curated standard for quality. With Fovii offering a small, but growing path to monetization, we can all hope that what lies ahead is a win-win-win-win where audiences, creators, platforms, and hardware manufacturers all benefit from continuing to produce high-quality immersive content.