What’s Snapchat’s AR master plan? What do consumers really want to do in VR? and how big is the AR advertising market? These are a few topics in the latest ARtillry Weekly.

As its name implies, it’s published weekly with a mix of data, market coverage and original insights. View the web version here, or subscribe (free) here. It’s AR & VR Insights to your Inbox.

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Disclosure: ARtillry has no financial stake in the companies mentioned in this article, nor received payment for its production. Disclosure and ethics policy can be seen here.

Header image credit: Snap, Inc.