What are the biggest insights and observations in AR and adjacent sectors this week? Welcome to Reality Bytes, featuring lightning-round commentary from AR Insider partner M7 Innovations. Founder Matt Maher lends his insights from the trenches of AR experience creation.

We continue the narrative this week with Maher’s look at Alexa-powered luxury Land Rovers, Shopify’s AR play and Uber-augmented safety alerts. See the quick summary below, followed by embedded video. And stay tuned each week for more AR-related musings from Maher.

🚙  Alexa technology will power your Jaguar and Land Rover driving experience. We discuss Alexa’s push into automakers and its impact.

🛒  Shopify teams up with Poplar to empower merchants with 3D models and augmented reality. But, there’s a big catch.

🚨 Uber wants you to buckle up, so the app will continually beep until you do so. We discuss how ‘friction’ in tech can modify behavior.

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