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Immersive shopping continues to be one of the areas of the spatial spectrum that’s getting real traction today. Correspondingly, it’s one of the few areas deriving any revenue, as lens creation and distribution players like Snap entice consumer brands to create dimensional campaigns.
That includes everything from AR try-ons to 3D product spinners. And beyond the Snaps and TikToks of the world, there’s a value chain of enabling players that support brands in their AR endeavors. We’re talking 3D model creation, eCommerce integrations, and other key functions.
With all that comes a developing playbook. And no one knows it better than Mike Festa. As a veteran of Wayfair’s early efforts to integrate immersive shopping – and several other notable roles since then – he’s now CTO of SuperDNA 3D Lab, an immersive commerce innovator.
We had the chance to sit down with Mike for the latest episode of AR Insider Innovators. Among the topics fielded? Why invest in 3D immersive shopping? What’s the ROI formula? Why is there still brand resistance? And what are tangible first steps for AR-curious brands to dive in?
See the full video below and stay tuned for more insights on 3D and AR shopping…
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