Among the business verticals where XR applies, education and healthcare are currently the most adoptive. This is according to new survey findings from Superdata (see below), released in partnership with VR Intelligence.
This stands to reason, as XR’s advantages shine in these verticals. In medicine, it can involve everything from pain management to surgical training to AR-guided surgery to nursing. And in education, it’s all about 3D visualization for complex topics at all grade levels (think: sciences).
Drilling down to enterprise XR functions and use cases, training and simulation currently sees the most adoption, followed by product design & engineering and collaborative working. These are the types of functions we explored in a recent report, and discussion with Worldviz.
These functions have lots of potential bottom-line impact because in reducing errors, travel time and cost. But moreover, some of these XR-assisted functions are inherently transforming how work is done, such as remote AR assistance, which makes more people qualified for more jobs.
As for a breakdown in AR versus VR, the former is anticipated much more by enterprise users. 62 percent of developers believe AR will be more impactful. And when looking at projected spending, the dollars skew towards AR, especially in education, retail and travel & leisure.
These are telling figures from the folks that are using XR today. Their current and projected usage could indicate where the most XR adoption — and therefore revenue — will happen. That should signal developers and XR companies where to continue placing their chips.
See the rest of the data points below and stay tuned for lots more data and analysis.
Disclosure: ARtillry has no financial stake in the companies mentioned in this post, nor received payment for its production. Disclosure and ethics policy can be seen here.
Header image credit: Lifeliqe