Data Point of the Week is ARtillry’s weekly dive into data from around the XR universe. Spanning usage and market-sizing data, it’s meant to draw insights for XR players, or would-be entrants. To see an indexed archive of data briefs and slide bank, subscribe to ARtillry Pro.
A common talking point for the consumer AR opportunity is its massive installed base of hardware (smartphones). We’ve pegged it at 477 million last year, growing to 3.4 billion by 2022. But that’s more of an addressable market. What about the actual market of mobile AR users today?
The good folks at Superdata have quantified one section of that universe: ARkit users. They peg the user base today at 62.5 million users, which is about 11 percent of the addressable market of 585 million (our figure) ARkit compatible devices. This is up from 59.5 million users in Q1 2018.
It’s important to note that this doesn’t include ARCore users, which are currently small but will eventually eclipse ARkit users due to a larger universe of Android devices globally. As we’ve examined, ARkit will have the near term advantage but ARCore will scale greater in the long run.
Meanwhile, these are useful figures to extrapolate a market opportunity for ARkit app developers. One thing missing however is an indication of usage frequency. That’s a key variable in modeling out potential revenue for things like in app purchases and advertising (ad inventory).
These models will all develop as AR products and user behavior themselves evolve and indicate optimal revenue streams. We’re bullish on in-app purchases in particular, due to its validation from Pokemon Go, as well as mobile AR user sentiment uncovered in our surveys.
Meanwhile, Superdata released some other useful data nuggets along with the above ARkit user count. Here’s the highlight reel:
— AR apps will account for just less than 4% of mobile’s $57B games market.
— Early excitement for the new technology brought a lot of curiosity, but with a modest addition of 250 apps since the last quarter, there aren’t many new ways to experience AR.
— The number of apps users are accessing has gone down since last quarter, with an average of 2 apps per user as opposed to 3 per user last year.
— There will be a resurgence of interest later in the year, causing revenue to double since last year.
Superdata also reports that there are now 2,200 ARkit apps, up from 1,950 in Q1. This total aligns with figures we’ve seen elsewhere, and we’ll continue to see the ARkit library grow (slowly at first). But more important than quantity is quality. What the sector needs is just one good killer app.
Disclosure: ARtillry has no financial stake in the companies mentioned in this post, nor received payment for its production. Disclosure and ethics policy can be seen here.
Header image credit: Apple