As the XR industry continues to develop ways to accelerate consumer and enterprise adoption, it’s all about gaining knowledge and network. And the timing is right to examine product and business models, given XR’s early phases.

With that backdrop, VRX Europe is coming to Amsterdam in April to examine XR’s commercial impact. To do that, it has assembled A-list speakers from Google, Magic Leap, HTC and Audi — a roster that represents both supply and demand sides of the XR equation.

ARtillry has partnered with VRX, which means a 15 percent discount for Artillry PRO subscribers. It’s also worth noting that the €300 early-bird discount ends this Friday. You can see more about the conference here, and more details from the conference organizers is below.

VRX Europe (10-11 April, Amsterdam) is the continent’s premier B2B immersive tech event, bringing together 300+ senior business leaders across enterprise, consumer entertainment, technology and investment.

With the conference fast approaching, VRX Europe is designed to generate partnerships and collaborations, XR market intelligence and innovations & strategies for short- and long-term success.

Confirmed speakers include:

Aleissia Laidacker, Interaction Director, MAGIC LEAP
Greg Ivanov, Head of AR/VR/Lens Partnerships (EMEA), GOOGLE
Felicia Williams, Head of Product Design – Social VR London, FACEBOOK
Amber Alexander, Visualisation Specialist, AECOM
Tim Scanlon, Vice President Customer Experience & Innovation, ABB
Jan Pflueger, Center of Competence for Augmented and Virtual Reality, AUDI
Kim-Leigh Pontin, Creative Interaction Director, SKY VR
Herve Fontaine, Vice President Virtual Reality B2B and Business Development, HTC VIVE
Erkut Ekinci, Head of Information Technologies, HUGO BOSS
Terry Schussler, Director, Immersive Technology, DEUTSCHE TELEKOM

Key topics covered at the event:

State of the XR Industry and outlook to 2024
Navigating the European market – Investment and funding
Barriers to entering mainstream: What’s halting consumer adoption of XR?
Where are the biggest opportunities in enterprise XR?
5G is coming, but what does it mean for XR?
The socialisation of XR: What does it mean for the industry?
Convergence of the XR market – Is mixed reality the future?
Smartphone versus headset: Where is the market going?

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Disclosure: As a media outlet, ARtillry frequently partners with industry events, which involves cross promotion (terms are here). No money changes hands for editorial coverage (past examples) such as this post. Disclosure and ethics policy can be seen here.