What are the biggest insights and observations in AR and adjacent sectors this week? Welcome to Reality Bytes, featuring lightning-round commentary from AR Insider partner M7 Innovations. Founder Matt Maher lends his insights from the trenches of experience creation.
We continue the narrative this week with Maher’s look at Spotify’s latest acquisition, Peleton’s celebrity-endorsement play, and Facebook’s new moderation. See the quick summary below, followed by embedded video. And stay tuned each week for more musings from Maher.
🎧 Spotify’s latest acquisition of Megaphone (a podcast hosting company) enables the streaming giant to deploy non-endemic programmatic audio ads. It also gives them a ton of 1st party data to inform their originals strategy.
🚲 Peloton teaming up with Beyoncé is the next frontier of celebrity endorsements. We discuss how the intersection point of two premium brands came together for this partnership.
🤖 Facebook has had its content moderation struggles. They’re hoping a new moderation layer powered by machine learning algos (that identify signals and hand it off to humans) will be the answer.