What lessons does history hold when it comes to developing VR strategies? This was the topic of a recent interview we did with ARVR MunchnLearn’s Loreta Tarozaite, preceding a speaking engagement (video below).
There are in fact several historical parallels and potential lessons for VR when you look at its unfolding market dynamics. Though the sector itself doesn’t have a long history, there are lots of lessons from other emerging tech sectors of the past.
— VR Arcades and theme parks are preceding VR home ownership/use.. just like video game arcades of the 70s and 80s that preceded home console ubiquity. That will represent a near-term opportunity in VR.
— The iPhone 1’s early “content-starved” days were followed by years of third-party innovation that built on the hardware foundation. That is what we can expect in VR’s future, though we’re currently challenged by a classic “chicken & egg” factor.
— The most successful VR apps and games will carry the same success factors as smartphone apps. Those that apply “native thinking,” will outperform those that shoehorn legacy media into a new format. Develop to the extent of the platform’s capabilities.
These and several other factors were discussed in the interview (and in the presentation itself), which you can see in full below.